Agenda

Day 1
Monday, May 21

10 AM

  10:00 am – 4:00 pm
  Room 2
Integrated Advanced Social Media Marketing
Masterclass
Michelle Stinson Ross, Mindful Appy

Day 2
Tuesday, May 22

8 AM

  8:30 am – 12:30 pm
  Room 1
Conquering the Customer Journey with Content Marketing
AM Workshop
Noelle Schuck, Vertical Measures
Erik Solan, Vertical Measures
  8:30 am – 12:30 pm
  Room 2

Winning at SEO in 2018

  8:30 am – 12:30 pm
  Room 4
45 Tactics to Take Your Email from Zero to Hero
AM Workshop
Michael Barber, Charter School Capital

1 PM

  1:15 pm – 2:15 pm
The Scientific Secrets of Perfect Timing
Keynote
Dan Pink,

2 PM

  2:30 pm
  Room 1
Storytelling in the Age of Chatbots and AI
Main Conference
Carlos Gil, Gil Media Co.
  2:30 pm
  Room 2
Speed to Insight: The Key to Marketing Analytics
Main Conference
Matt Hertig, ChannelMix
  2:30 pm
  Room 3
Mobile: Why Customers Are Addicted (And What Marketers Can Do About It)
Main Conference
Erin Everhart, Home Depot

3 PM

  3:15 pm
  Room 1
Blitz-Scale Your Growth with Account Based Programs
Main Conference
Kevin O’Malley, SalesLoft
  3:15 pm
  Room 2
Using Social Listening To Find The Next Big Thing
Main Conference
Jay Maldonado, MailChimp
  3:15 pm
  Room 3
Is Your Brand Ready For AI, IoT and the Sonic Revolution?
Main Conference
Gabe Tartaglia, Pandora
  3:15 pm
  Room 4
Trigger Emails Made Simple
Main Conference
Susan McKenzie, Cisco Systems

4 PM

  4:00 pm
  Room 1
Using Facebook to Build High-Converting Sales Funnels for ANY Business
Main Conference
Jordan Steen, Cereal Entrepreneur Academy
  4:00 pm
  Room 2
Tag, You’re It! Track Your ROI with Google Tag Manager
Main Conference
Siobhan Lidon, FSC Interactive
  4:00 pm
  Room 3
How AI Will Let Us Be Marketers Again
Main Conference
Michael Trapani, IBM Watson Marketing
  4:00 pm
  Room 4
Harnessing Analytics for More Effective Content and Messaging
Main Conference
Dan Gilgoff, AARP
  4:45 pm
  Room 1
Your Users Will Reward You For Using Accelerated Mobile Pages (AMP)
Main Conference
Ben Morss, Google
  4:45 pm
  Room 2
Top Tips to Have Your Best Year of Email Marketing Ever
Main Conference
Nora Snoddy, Campaign Monitor
  4:45 pm
  Room 3
Automating Operations to Grow Your Business
Main Conference
Juan Parra, Accelo
  4:45 pm
  Room 4
Spanx Gut Instincts vs. Data Analytics: The Road to being Customer Obsessed
Main Conference
Christina Bowles, Spanx

5 PM

  5:15 pm – 6:15 pm

Opening Reception

Day 3
Wednesday, May 23

8 AM

  5:15 pm – 6:15 pm

Opening Reception

9 AM

  9:15 am
  Room 1
The Hank Moody Guide to Email Marketing: Authentic Messages that Provoke Response
Main Conference
Karen Talavera, Synchronicity Marketing
  9:15 am
  Room 2
Getting the C-Suite Socially Active: Turning Senior Level Executives into Brand Ambassadors
Main Conference
Andreea Cojocariu, Cojoy Marketing
  9:15 am
  Room 3
Using Social Media and Content to Build Your Personal Brand and Land Your Next Job
Main Conference
Jeff Perkins, Parkmobile
  9:15 am
  Room 4
Lessons Learned in Content Personalization During Worst Hurricane Month in History
Main Conference
Lindsay Howard, The Weather Company

10 AM

  10:00 am
  Room 1
Make Your Messages Count: Using Consumer Insights for Compelling Content
Main Conference
Brad Perry, CarMax
  10:00 am
  Room 2
Use Marketing Automation to Optimize Your Email Marketing
Main Conference
Kamil Jodelko, GetResponse
  10:00 am
  Room 3
Developing Innovative Solutions for a Better Customer Experience
Main Conference
Scott Emmons, Neiman Marcus
  10:00 am
  Room 4
Integrating Strategy and Budgets to Form a Cohesive PPC Program
Main Conference
Jeff Baum, Hanapin

11 AM

  11:00 am
  Room 1
Bloody Hell! And Other Marketing Truths My British Mum Taught Me
Main Conference
Michael Barber, Charter School Capital
  11:00 am
  Room 2
Programmatic Evolved: Using Artificial Intelligence to Target, Measure, Convert, & Repeat
Main Conference
Jeremy Hudgens, Genius Monkey
  11:00 am
  Room 3
Augment Your Brand: Integrating AR into Your Marketing Strategy
Main Conference
Cathy Hackl, Marketing New Realities
  11:00 am
  Room 4
Search Engine Optimization in a User First World
Main Conference
Jake Finkelstein, Method Savvy
  11:45 am
  Room 1
Digital to Physical: Connecting The Dots In An Omni-Channel World
Main Conference
Nicola Smith, REBEL & REASON
  11:45 am
  Room 2
5 Steps to Getting your Global Content Strategy Right
Main Conference
Annette Obermeier, Smartling
  11:45 am
  Room 3
Location Data as a Data Unifier: Retail Brand Successes
Main Conference
Kristina Tsiavos, PlaceIQ
  11:45 am
  Room 4
Double Your Provable Returns from Paid Digital Media
Main Conference
Bill Leake, Apogee Results

12 PM

  12:30 pm – 1:30 pm
Zero-Dollar Marketing: Driving Global Impact Through Growth Hacking
Keynote
Andrew Malcolm, Evernote

1 PM

  1:45 pm
  Room 1

Send Great Email: How to Truly Communicate, Captivate and Connect with Every Subscriber

  1:45 pm
  Room 2
Why Your PR Sucks for Your SEO
Main Conference
Alyssa Esker, Edelman
  1:45 pm
  Room 3
Chatbots & Mobile Wallets: Why Brands Need the Product Management Model
Main Conference
Raqib Sheikh, J. Walter Thompson
  1:45 pm
  Room 4
Attaining the Reach through Content and Influence Marketing
Main Conference
Juanika Cuthbertson, Ladypreneur® Academy

2 PM

  2:30 pm
  Room 1
Measuring the Competition: Adopting Location Intelligence for Strategic Brand Planning
Main Conference
Christian Kunkel, Cuebiq
  2:30 pm
  Room 2
How to Map Your Digital Footprint
Main Conference
Juntae DeLane, Digital Delane
  2:30 pm
  Room 3
Defining the Practical side of Augmented and Virtual Reality
Main Conference
Brian Browning, RightPoint
  2:30 pm
  Room 4
Death to Boring B2B Marketing: Driving Innovation with Design Thinking
Main Conference
Cliff Seal, Salesforce

3 PM

  3:15 pm
  Room 1
Five Key Traits for High Performing Marketing Organizations
Main Conference
Mathew Sweezey, Salesforce
  3:15 pm
  Room 2
Combine Paid & SEO Strategies to Increase Your Bottom Line
Main Conference
Erik Solan, Vertical Measures
  3:15 pm
  Room 4
PR Reimagined
Main Conference
Sarah Tourville, Media Frenzy Global
  3:55 pm
  Room 1
Facebook Ads: Mastering the Power of the Demographic Fire Hose
Main Conference
Susan Wenograd, SmartSpark LLC
  3:55 pm
  Room 2
Effectively Utilizing Audiences for Greater ROI
Main Conference
Andrew Wilder, Resolution Media
  3:55 pm
  Room 4
Utilizing SMS (Messaging) to Improve Long Term Engagement
Main Conference
Freddie Bologno, DoSomething

4 PM

  4:25 pm – 5:25 pm

Closing Reception