Defining the Practical side of Augmented and Virtual Reality

The world of augmented and virtual reality represent a seismic shift in how customers can and will interact with brands in the future. Learning how to separate the hype around AR/VR and learning the practical applications of this exciting new technology is paramount. In this session, we’ll show you how the technology works, and how AR and VR can be used to drive powerfully compelling new customer experiences that drive loyalty, sales and transforms customers into advocates for your brand. At the end of this session, you’ll be able to:

• Understand the differences between Augmented Reality and Virtual Reality
• Replicate practical examples of how AR and VR technologies can deliver compelling brand experiences
• Implement CMS tools to power AR and VR experiences and drive innovative (and measurable) business outcomes