Augment Your Brand: Integrating AR into Your Marketing Strategy

Whether you’re a techie or traditionalist, you need to prepare for the future of marketing! This session focuses on the intersection between Marketing and Augmented Reality (AR). It will guide attendees through how AR is disrupting today’s sales and marketing funnels, and how marketers can use this emerging technology in their strategies. This session will challenge marketers to see the potential that AR brings to the industry, while giving them practical takeaways. After this session, you’ll be able to:

• Understand today’s AR tools for marketers
• Apply real-world insights from Porsche’s Augmented Reality launch on the iPhone X
• See what’s next in AR and why it matters to marketers