How to Map Your Digital Footprint

Mapping your digital footprint is a critical piece of examining and monitoring where your brand lives online (website, paid platforms, earned media, etc.) and determining how these properties are connected via digital brand behavior and communication. In this in-depth session, you'll get the tools you need to create a detailed visual map of how and where your brand lives online, and how to use it to enhance your digital identity, visibility, and credibility in the marketplace. After the session you'll be able to more effectively:

• Optimize your digital brand to increase conversions
• Connect with the right customers and users in the flow of their day and be relevant to the context you find them
• Align your digital brand with the digital trail people take to explore their interests
• Get the latest tools to leverage for your digital brand