Measuring the Competition: Adopting Location Intelligence for Strategic Brand Planning

Competitive edge is an integral piece of any successful business, but garnering those insights can be notably difficult. This session will teach brand marketers how to leverage the data and intelligence available today to glean competitive insight and gain a competitive advantage. After this session, you’ll understand how to:

• Develop new practices to infuse competitive intelligence into your brand planning strategy.
• Leverage offline analytics to measure the success of your competition's marketing initiatives
• Measure your brand's success versus the competitive landscape in real-time in order to optimize marketing strategies and investments