Death to Boring B2B Marketing: Driving Innovation with Design Thinking

Endless tools, contradictory best practices, and mind-numbing levels of optimization dominate the modern marketer’s day-to-day. After all, you still have to hit objective goals to prove your worth to the business—even though it’s almost impossible to know how each decision and effort impacts the overall outcome. So, you play it safe. You administer tools instead of creating and experimenting. And you miss opportunities to truly excel, because just hitting your numbers is hard enough. No more! It’s time for you to do what you do best again: fearlessly connect with your target market and build empowered customers. In this session, you'll learn how "design thinking" can:

• Reorient you around more audacious goals and higher levels of creativity
• Uncover opportunities to experiment bravely
• Enhance collaboration, conversation, ideation, and validation
• Refine your goals to be more trackable and attainable