Harnessing Analytics for More Effective Content and Messaging

Evolving performance metrics offer the best tools for crafting content and messages that break through and connect with customers and prospective customers. These metrics can help determine which topics resonate and which don’t, shape content and messages that work, and suggest the most effective cadences for publication, distribution and sharing. But you have to know how to separate the signals from the noise. After this session you’ll be able to:

• Interpret performance metrics for stronger signals about what’s working and what’s not
• Translate metrics to staff to make data actionable
• Leverage new ways to Use real-time analytics to deepen engagement with your content