Location Data as a Data Unifier: Retail Brand Successes

Location data continues to be a critical component for understanding the real-world customer journey. It’s also acting as a great data “unifier” for brands, enabling them to connect the places consumers visit, the products they buy, the ads they’re exposed to, and more. This session will explain how retailers including Urban Outfitters and Shinola are embracing location in these ways, to better understand customers, deliver media, and better engage with buyers in new ways. After this session, you’ll be able to:

• Develop a plan to apply location data to understand consumer audiences
• Better understand how location data can mix with other data sources (1st party CRM data, TV viewership, CPG purchases, auto ownership) to build better audiences
• Implement practical best practices highlighted in work from Urban Outfitters and Shinola