Utilizing SMS (Messaging) to Improve Long Term Engagement

Brands and organization often see messaging as a way to push out new products or campaigns to their users to take a one time, short term action. In this session, we’ll talk about messaging as a way to interact with your audience to push them to instant action and to create long term relationships. This presentation will change the way you use messaging and data to create a long term engagement strategy. After this session, you’ll be able to:

• Better understand the value of SMS messaging for customer retention
• Utilize data to inform segmentation of your lists and create effective user journeys
• Develop a concise and actionable long term engagement strategy
• Learn about messaging tools that you can use to put your plan into action