Why Your PR Sucks for Your SEO

With more than 40,000 searches conducted a day, search has never been a more important channel for marketers and communicators. This session will look at how tactics within PR and marketing that have traditionally improved a company’s presence in search are now actually hurting those same companies and what the new norm for SEO really is. After this session you’ll be able to:

• Understand the components that truly affect search results
• Objectively view your own marketing and communications tactics and how they may be helping or hurting your search efforts
• Identify strategies and tactics you can adopt today for tangible results
• Tie search efforts to results that aren’t just web traffic (even though web traffic is great)