Facebook Ads: Mastering the Power of the Demographic Fire Hose

You keep hearing about amazing results from Facebook Ads, but hardly anything about how they are achieved. This session will help marketers cut through the clutter and distractions of the platform to understand how to define their audience and deliver a purchase path that converts. After this session, you'll be able to:

• Know how to translate your customer journey into the structure of Facebook advertising
• Understand tracking, optimization, and bidding strategies
• Distinguish between the campaign types and creative possibilities, and how/when to use what type
• Find new ways to leverage your existing customers and fans to acquire new ones