Search Engine Optimization in a User First World

As customer expectations have changed so too has search engines’ approach to fulfilling their needs. This session will explore how brands that focus on user experience are rewarded with higher search engine rankings; and those that don’t are demoted. After this session you’ll be able to:

• Evaluate your website's current user experience through the lens of search engine optimization.
• Utilize user experience design principles to improve SEO performance.
• Build better audience personas to align exceptional user experiences with searcher intent.