Using Social Listening To Find The Next Big Thing

The pieces to building your digital strategies are out there. Content strategy, competitor strategy, consumer feedback and insights—they are there for you, if you know where to look and how to find them. This session will show you what tools can help you and the answers they can unlock. After this session, you’ll be able to:

• Understand various social listening tools (free and paid)
• Use insights from social listening to fuel your digital strategies
• Replicate successful examples of how insights can be used on a micro and marco level