Session Details
May 22
4:45 pm - 4:45 pm
Room 4
Spanx Gut Instincts vs. Data Analytics: The Road to being Customer Obsessed
After this session, you’ll be able to:
- Understand how a Spanx redesigned their website with a Customer Experience first mind set
- Implement the delicate balance between listening to your gut and using data to make decisions
- Replicate how this ever evolving process turned into an increased sales and an award winning Spanx website
Data & Analytics
Marketing Strategy