Effectively Utilizing Audiences for Greater ROI

YFrom developing directional plans based on an understanding of key audiences and their behaviors, affinities, associations and interests to optimizing media buys based on knowledge of consumer purchase processes, audience insights set the stage for digital marketing investments to produce better results that will improve over time. Making sense of search as a source of intent data and audience insights by harnessing an array of digital resources and strategies can help marketers capitalize by directing smart actions that drive impact. After this session, you'll be able to:

• Implement best practices for developing relevant and timely content for audience targeting to achieve optimal results through a customer-first approach
• Create strategies and experiences tailored to key audiences’ needs by segmenting CRM data and leveraging customer lifecycle targeting
• Utilize audience lists across channels such as social and programmatic to more effectively drive success against KPIs and deliver ROI