5 Steps to Getting your Global Content Strategy Right

Taking your brand and products into different markets is hard. Different cultures, languages and buying patterns call for more than just straight translation but a global content strategy that makes your brand feel local. This session will arm you with the tools to get it done right. After this session you’ll be able to:

• Grasp the complexities of taking your brand into global markets, and what to do about it
• Develop your company’s global content strategy from start to scale
• Understand how to measure the performance of your global content and optimize to maximize ROI
• Translate those numbers and use data to monitor and optimize your efforts