Using Social Media and Content to Build Your Personal Brand and Land Your Next Job

There’s a lot of chatter in the marketing world about using social media and content to generate leads and drive revenue for your company. But, what if you apply those same ideas and principles to your personal brand to help expand your career opportunities? In this session, Jeff Perkins will discuss how he built his personal brand leveraging content and social media to propel him from mid-level marketing manager to executive. If you feel like you're stuck in your career and there's no opportunity to breakthrough to the next level, this is a must-see session. After this session, you’ll be able to:

• Develop your personal brand positioning
• Build a content strategy for your personal brand
• Leverage social media to build your personal brand
• Balance your personal brand with your professional responsibilities