Use Marketing Automation to Optimize Your Email Marketing

More and more people realize that managing your marketing campaigns manually is simply a waste of time. That’s where marketing automation comes into play. This session will be a demonstration full of practical examples on how to use marketing automation in order to optimize your online marketing campaigns. After this session, you will be able to:

• Use marketing automation for segmentation purposes based on your subscriber’s behavior
• Implement dynamic filters for building multi-purpose workflows
• Work with time sensitive workflows based on custom field information