Predictive Analytics: Making Your Data Work Harder for Your SEO and Other Content Marketing

Content is still king when it comes to SEO--and content that generates engagement or action reigns supreme above all. The good news for marketers is that today’s wealth of data can help predict tomorrow’s winning SEO strategies. This session will show you how to integrate data from a variety of sources to develop content strategies that will boost SEO performance and drive overall traffic and engagement improvements across search and social channels. After this session you’ll be able to:

• Combine digital experiences with customer data to predict what users are likely to respond to different messages
• Use performance and touch-points data to map content strategies
• Understand how your content is working in support of your SEO efforts today and how to improve it