Mobile: Why Customers Are Addicted (And What Marketers Can Do About It)

We have one of the most powerful tools available to best reach our customers, but so often we have no idea how to use it. This session will challenge marketers to rethink how they approach mobile marketing by diving deep on how (and why) customers are so addictive to this little device. After this session, you’ll be able to:

• See how mobile has changed the way customers shop and what marketers can do about it
• Understand the psychology to what makes mobile (and the content on it) so addictive
• Add marketing tactics to your toolkit to help you better reach (and convert) your customers
• Better position mobile media as a revenue-generating channel within your media mix