Getting the C-Suite Socially Active: Turning Senior Level Executives into Brand Ambassadors

The term “influencer” is a magic word for those of us who work in social media. We want to use these influencers to grow our audience, increase brand awareness, and drive social revenue. Your most powerful influencers are your employees, but more importantly, they are your senior leaders. The key is to get them socially active. After this session, you’ll be able to:

• Convince senior leadership to start using social media if they aren’t already.
• Turn senior leaders into brand ambassadors by creating an internal brand ambassador program.
• Kickstart a social media coaching program for internal influencers.