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Agenda

Day 1
Tuesday, April 18

9 AM

  9:15 am – 9:30 am
Opening Kickoff from Mike Albanese
Michael Albanese, Comedian, Writer & Producer
  9:30 am – 10:00 am
Creating a Better Workplace: A Conversation with Seth Godin about The Song of Significance
Seth Godin, Best Selling Author
Natasha Pierre, Shine With Natasha

10 AM

  10:00 am – 11:00 am
Interactive Q&A with Seth Godin
Opening Session
Seth Godin, Best Selling Author

11 AM

  11:00 am – 11:30 am

30-minute Networking Break

  11:30 am – 12:15 pm
  Room 1
The Missing Piece of Your Social Media Strategy (Spoiler Alert: It's Empathy)
45-minute Breakout
Carmen Collins, Intuit QuickBooks
  11:30 am – 12:15 pm
  Room 2
How to Build an Impactful, Data-Backed Digital Marketing Campaign
Data & Analytics
45-minute Breakout
Sheena Hakimian, Condé Nast
  11:30 am – 12:15 pm
  Room 3
Making Keyword Research the Key to a Cohesive SEO Strategy
SEO
45-minute Breakout
Jerri Helms, HarperCollins Publishing
  11:30 am – 12:15 pm
  Room 4
Creating an Email Strategy to Convert & Retain
45-minute Breakout
Stephanie Ristow, Ristow Marketing

12 PM

  12:15 pm – 1:15 pm

Lunch Break – Day 1

1 PM

  1:15 pm – 2:45 pm
  Room 1
Know the SEO Fundamentals That Make a Big Impact
SEO
Masterclass Deep Dive
Hannah McNaughton, Metric Marketing
  1:15 pm – 2:45 pm
  Room 2
Email Context, Authentication, and Deliverability: Ensure Emails Reach the Inbox
Masterclass Deep Dive
Michael Barber, Charter School Capital
  1:15 pm – 2:00 pm
  Room 3
What Performance Marketers Need to Know About CTV Advertising
45-minute Breakout
Peter Jones, Premion
  1:15 pm – 2:00 pm
  Room 4

Networking Meet Up: Group Discussions with Marketers in the Same Industry (B2B, Healthcare, Finance, etc.)

2 PM

  2:00 pm – 2:15 pm

15-minute Passing Break – Day 1, 01

  2:15 pm – 2:45 pm
  Room 3
Speak Your Superpower: How to Brag About Your Work
Content
30-minute Breakout
Christine Den Herder, Amazon
  2:15 pm – 2:45 pm
  Room 4
Rebranding: Going Beyond Relevant to Irresistible
Branding
30-minute Breakout
Cynthia Round, Independent Advisor
  2:45 pm – 3:00 pm

15-minute Passing Break – Day 1, 02

3 PM

  3:00 pm – 4:30 pm
  Room 1
A Technical SEO Playbook for Non-Technical Marketers
SEO
Masterclass Deep Dive
Hannah McNaughton, Metric Marketing
  3:00 pm – 4:30 pm
  Room 2
Email Design, Automation, and Personalization: Deliver Relevant, Engaging Email Campaigns
Masterclass Deep Dive
Michael Barber, Charter School Capital
  3:00 pm – 3:45 pm
  Room 3
Inclusive Practices & 2023 Trends in Social
45-minute Breakout
Trends & Big Ideas
Crystal Marie McDaniels, Duke Energy Corporation
  3:00 pm – 3:45 pm
  Room 4
Shifting Your Digital Strategy to Reach New Audiences
Lead Gen
45-minute Breakout
Elizabeth Bradley, Forum One
  3:45 pm – 4:00 pm

15-minute Passing Break – Day 1, 03

4 PM

  4:00 pm – 4:30 pm
  Room 3
We Are Storytellers: A Conversation on Creative Brand Storytelling with Southwest Airlines' Derek K. Hubbard
30-minute Breakout
Derek K. Hubbard, Southwest Airlines
Crystal Marie McDaniels, Duke Energy Corporation
  4:00 pm – 4:30 pm
  Room 4
Content-First Omnichannel Planning
Content
30-minute Breakout
Patty Radford Henderson, Annum
  4:30 pm – 5:30 pm

Networking Happy Hour

Day 2
Wednesday, April 19

9 AM

  9:00 am – 10:00 am
Sparking Your Creative Vibe Shift: Maximizing Creativity through Better Human Led Inputs and AI inspiration
Keynote
Laura Wilson, Weber Shandwick & Georgetown University

10 AM

  10:00 am – 10:15 am

15-minute Passing Break – Day 2, 01

  10:15 am – 10:45 am
  Room 1
How to Leverage Data to Enhance Your Customer Journey
Lead Gen
30-minute Breakout
Lauren Chavis, initiate-it
  10:15 am – 10:45 am
  Room 2
Improve Your Email Marketing: A/B Split Testing Case Studies and Tips
30-minute Breakout
Jeanne Jennings, Email Optimization Shop
  10:15 am – 10:45 am
  Room 3
Affiliate Marketing: The Channel You Didn't Know You Needed
Lead Gen
30-minute Breakout
Samantha Goldin, Squarespace
  10:15 am – 10:45 am
  Room 4
Unlock Your B2B Brand's Reach with LinkedIn's Discovery Engine
30-minute Breakout
Ashley Laabs, Composure Digital
  10:45 am – 11:00 am

15-minute Passing Break – Day 2, 02

11 AM

  11:00 am – 12:30 pm
  Room 1
Intentional Content Creation: Planning and Executing Content Around Buyer Personas and Business Goals
Content
Masterclass Deep Dive
Janet Driscoll Miller, Marketing Mojo
  11:00 am – 12:30 pm
  Room 2
Getting to Know Google Analytics 4
Data & Analytics
Masterclass Deep Dive
Chris Sietsema, Teach to Fish Digital
  11:00 am – 11:45 am
  Room 3
Modern Market Research: Tactics from the Trenches
Content
45-minute Breakout
Sarah Weise, Bixa
  11:00 am – 12:30 pm
  Room 4
Topic-Driven Discussions: Facilitated Group Discussions on Top Marketing Trends
Unconference
Professional Network Growth
Bambi Frazier, Amsive Digital
Jeanne Jennings, Email Optimization Shop
Sameena Safdar Kluck, Amplify Your Voice LLC
Hilary Sutton, HSL Digital
Laura Wilson, Weber Shandwick & Georgetown University
  11:45 am – 12:00 pm
  Room 3

15-minute Passing Break – Day 2, 03

12 PM

  12:00 pm – 12:30 pm
  Room 3
Trends and Big Ideas in Email Marketing: What's In, What's Out, and What Doesn't Matter
30-minute Breakout
Trends & Big Ideas
Jen Cohen Crompton, FUEL Your Best
  12:30 pm – 1:30 pm

Lunch Break – Day 2

1 PM

  1:30 pm – 3:00 pm
  Room 1
Measuring Content Effectiveness: Proving Your Content’s Business Value
Content
Masterclass Deep Dive
Janet Driscoll Miller, Marketing Mojo
  1:30 pm – 3:00 pm
  Room 2
Data Visualization + Google Analytics 4
Data & Analytics
Masterclass Deep Dive
Chris Sietsema, Teach to Fish Digital
  1:30 pm – 2:15 pm
  Room 3
The Big Shift: Best Practices for the New Era of CTV Advertising
Lead Gen
45-minute Breakout
Monica Longoria, LG Ads Solution
  1:30 pm – 2:15 pm
  Room 4
Going Viral: The Truths and Myths Behind Viral Branding
Branding
30-minute Breakout
Annie Scranton, Pace PR

2 PM

  2:15 pm – 2:30 pm

15-minute Passing Break – Day 2, 04

  2:30 pm – 3:00 pm
  Room 3
Website Migrations Are Messy. How to Reduce the Risk and Avoid Common Mistakes
SEO
30-minute Breakout
Clark Taylor, Atigro
  2:30 pm – 3:00 pm
  Room 4
How to Launch a Game-Changing AR Campaign
Emerging Tech
30-minute Breakout
Trends & Big Ideas
James Heuser, Washington Capitals
Will Gee, Balti Virtual

3 PM

  3:00 pm – 3:15 pm

15-minute Networking Break

  3:15 pm – 4:00 pm
  Room 1
How to Hone and Authentically Share Your Personal Brand on Social: Best Practices for You and Your Team
45-minute Breakout
Sameena Safdar Kluck, Amplify Your Voice LLC
  3:15 pm – 4:00 pm
  Room 2
Stop Believing: Break Free from Marketing Nonsense and Learn What Works
Branding
45-minute Breakout
Dr. Leigh George, Freedom
  3:15 pm – 4:00 pm
  Room 3
Practical UX Exercises to Ensure Your Website Meets Your Users' Needs
Data & Analytics
45-minute Breakout
Ken Woodworth, Aten Design Group
  3:15 pm – 4:00 pm
  Room 4
Group Mentoring
Group Mentoring
Professional Network Growth
Derek K. Hubbard, Southwest Airlines
Tyria Saul, Google Fiber
Laura Wilson, Weber Shandwick & Georgetown University

4 PM

  4:00 pm – 4:25 pm

Cocktails & Closing Power Hour

  4:25 pm – 5:15 pm
Using Data and Culture to Drive Growth
Beverly Jackson, Zillow