Making Keyword Research the Key to a Cohesive SEO Strategy

In this session, we will be exploring how search algorithms work and why marketers need to do keyword research to optimize their SEO efforts. We'll cover questions to consider, how to build a hub/spoke content plan, tools that can help, and how to apply these tactics across multiple channels for a more cohesive marketing strategy.

After this session, you'll be able to:

• Understand the importance of keyword research to your SEO
• Use keyword research to build a hub/spoke content plan that gets the results you're looking for
• Apply keyword research tactics across channels to create a more cohesive overall marketing strategy

Who should attend: This session is for marketers and SEO professionals looking to better understand and enhance keyword research efforts to optimize their SEO and overall marketing strategy.

Why you should attend: You'll walk away with new understanding, tactics, and strategies for keyword research that will improve your SEO.