Digital Summit in 2023?
It’s brand new.

Washington DC 2023 Agenda Sneak Peek!

One pass level, everything included (seriously!) Leading experts delivering the marketing gold you need to know about, in a brand new format. Updates added daily – keep checking back or sign up for event updates.

NEW, NEW, NEW!

4 Keynote-worthy Sessions 

Why have just one keynote when you can have four instead? Hear from true marketing GOAT’s and industry leaders, delivering can’t-miss creative and inspiration.

Fireside Chats 

Get up close and personal with industry leading brands on the inside tactics and strategies defining the marketing landscape. 

45-minute Breakouts

We’ve heard our DS community loud and clear. We’ve added 45 minute breakout sessions to our agenda line up, providing attendees more time (and options) for impactful content. 

Dozens of Networking Sessions

Three options for networking style sessions, providing a more intimate, personal environment for learning and growth. 

But wait… there’s more!

35+ Impactful Sessions

Sessions covering the impactful topics that will drive your marketing strategy. Topics like AI & ChatGPT, Email Deliverability, SEO Strategy, Inclusivity & Accessibility, Content Planning, Social Tactics & Trends, Future Consumer Behavior, Omnichannel, and more — jam packed with ready-to-use tactics and tools, regardless of your teams bandwidth, budget or size. 

Double the Masterclasses

We’ve doubled up on an attendee favorite — masterclasses. Level up your skills on select marketing topics to expand your knowledge and give your strategy an edge.

Emerging Tech & Industry Solutions

Grab a cup of coffee and get busy at our sponsor area. Meet dozens of industry contacts representing the latest and greatest in martech tools and solutions. (Pssst… you can also become a sponsor!) LINK to: Sponsor page

Two Happy Hours, Double the fun

Grab a drink (or two… or three?) and get ready to meet your new marketing besties.

DAY 1 – Tuesday, April 18 

• 9:15 AM - 9:30 AM – Opening Kickoff
   
• 9:30 AM - 10:00 AM – Featured Speaker Session
  Creating a Better Workplace: A Conversation with Seth Godin about The Song of Significance
  Seth Godin, Best Selling Author 
  Moderated by Natasha Pierre, Shine with Natasha
  
  
• 10:00 AM - 11:00 AM
  Interactive Q&A with Seth Godin
  Seth Godin, Best Selling Author
  
  
• 11:00 AM - 11:30 AM – 30-minute Networking Break 
  
  
• 11:30 AM - 12:15 PM – 45-minute Breakouts 
  Room 1 
  The Missing Piece of Your Social Media Strategy (Spoiler Alert: It's Empathy)
  Carmen Collins, Intuit QuickBooks
  
  Room 2 
  How to Build an Impactful, Data-Backed Digital Marketing Campaign
  Sheena Hakimian, Condé Nast
  
  Room 3 
  45-minute Breakout
  Jerri Helms, HarperCollins Publishing
  
  Room 4 
  Creating an Email Strategy to Convert & Retain
  Stephanie Ristow, Ristow Marketing
  
  
• 12:15 PM - 1:15 PM – Lunch Break  
  
  
• 1:15 PM - 2:45 PM – Masterclass
  Room 1 
  Know the SEO Fundamentals That Make a Big Impact
  Hannah McNaughton, Metric Marketing
  
  Room 2 
  Email Context, Authentication, and Deliverability: Ensure Emails Reach the Inbox
  Michael Barber, Marketing and Consulting
  
  
• 1:15 PM - 2:00 PM  
  Room 3 
  45-minute Breakout
  
  Room 4
  Networking Meet Up: Group Discussions with Marketers in the Same Industry (B2B, Healthcare, Finance, etc.)
  
  
• 2:00 PM - 2:15 PM – 15-minute Passing Break
  
  
• 2:15 PM - 2:45 PM 
  Room 3 
  Speak Your Superpower: How to Brag About Your Work
  Christine Den Herder, Amazon
  
  Room 4 
  Rebranding: Going Beyond Relevant to Irresistible
  Cynthia Round, Independent Advisor
  
  
• 2:45 PM - 3:00 PM – 15-minute Passing Break  
  
  
• 3:00 PM - 4:30 PM – Masterclasses  
  Room 1 
  A Technical SEO Playbook for Non-Technical Marketers
  Hannah McNaughton, Metric Marketing
  
  Room 2 
  Email Design, Automation, and Personalization: Deliver Relevant, Engaging Email Campaigns
  Michael Barber, Marketing and Consulting
  
  
• 3:00 PM - 3:45 PM – 45-minute Breakouts 
  Room 3 
  Inclusive Practices & 2023 Trends in Social
  Crystal Marie McDaniels, Duke Energy Corporation
  
  Room 4 
  45-minute Breakout
  
  
• 3:45 PM - 4:00 PM - 15-minute Networking Break  
  
  
• 4:00 PM - 4:30 PM – 30-minute  
  Room 3 
  We Are Storytellers: A Conversation on Creative Brand Storytelling with Southwest Airlines’ Derek K. Hubbard
  Derek K. Hubbard, Southwest Airlines
  
  Room 4 
  How to Leverage Data to Enhance Your Customer Journey
  Patty Radford Henderson, Annum
  
  
• 4:30 PM - 5:30 PM – Networking Happy Hour  

____________________________________________________________

DAY 2 – Wednesday, April 19 

• 9:00 AM - 10:00 AM – Featured Speaker Session
  Sparking Your Creative Vibe Shift: Maximizing Creativity through Better Human Led Inputs and AI inspiration
  Laura Wilson, Weber Shandwick
  
  
• 10:00 AM - 10:15 AM – 15-minute Passing Break  
  
  
• 10:15 AM - 10:45 AM – 30-minute Breakouts
  Room 1 
  30-minute Breakout
  Clark Taylor, Atigro
  
  Room 2 
  Improve Your Email Marketing: A/B Split Testing Case Studies and Tips
  Jeanne Jennings, Email Optimization Shop
  
  Room 3 
  Affiliate Marketing: The Channel You Didn’t Know You Needed
  Samantha Goldin, Squarespace
  
  Room 4 
  Unlock Your B2B Brand's Reach with LinkedIn's Discovery EngineLinkedIn's Discovery EngineUnlock Your B2B Brand's Reach with LinkedIn's Discovery Engine
  Ashley Laabs, Composure Digital
  
  
• 10:45 AM - 11:00 AM – 15-minute Passing Break  
  
  
• 11:00 AM – 12:30 PM – Masterclasses  
  Room 1 
  Masterclass
  Janet Driscoll Miller, Marketing Mojo
  
  Room 2 
  Getting to Know Google Analytics 4
  Chris Sietsema, Teach to Fish Digital
  
  
• 11:00 AM - 11:45 PM 
  Room 3 
  Modern Market Research: Tactics from the Trenches
  Sarah Weise, Best-selling Author, Market Researcher, CEO of Bixa
  
  
• 11:00 AM - 12:30 PM 
  Room 4
  
  Topic-Driven Discussions: Facilitated Group Discussions on Top Marketing Trends
  Content: Hilary Sutton, HSL Digital
  Social: Sameena Kluck, Amplify Your Voice LLC
  Data/Analytics: Laura Wilson, Weber Shandwick
  Email: Jeanne Jennings, Email Optimization Shop
  SEO: Bambi Frazier, Amsive Digital
  
  
• 11:45 PM - 12:00 PM – 15-minute Passing Break
  
  
• 12:00 PM - 12:30 PM – 30-minute Breakouts 
  Room 3 
  Trends and Big Ideas in Email Marketing: What's In, What's Out, and What Doesn't Matter
  Jen Cohen Crompton, FUEL Your Best
  
  
• 12:30 PM - 1:30 PM – Lunch Break  
  
  
• 1:30 PM - 3:00 PM – Masterclass
  Room 1
  Masterclass
  Janet Driscoll Miller, Marketing Mojo
  
  Room 2 
  Data Visualization + Google Analytics 4
  Chris Sietsema, Teach to Fish Digital
  
  
• 1:30 PM - 2:15 PM – 45-minute Breakouts 
  Room 3 
  45-minute Breakout
  
  Room 4 
  Going Viral: The Truths and Myths Behind Viral Branding
  Annie Scranton, Pace PR
  
  
• 2:15 PM - 2:30 PM – 15-minute Passing Break
  
  
• 2:30 PM - 3:00 PM – 30-minute Breakouts 
  Room 3 
  30-minute Breakout
  
  Room 4 
  How to Launch a Game-Changing AR Campaign
  James Heuser, Washington Capitals
  Will Gee, Balti Virtual
  
  
• 3:00 PM - 3:15 PM – 15-minute networking break  
  
  
• 3:15 PM - 4:00 PM – 45-minute Breakouts 
  Room 1 
  How to Hone and Authentically Share Your Personal Brand on Social: Best Practices for You and Your Team
  Sameena Kluck, Amplify Your Voice LLC
  
  Room 2 
  Stop Believing: Break Free from Marketing Nonsense and Learn What Works
  Leigh George, Freedom
  
  Room 3 
  Practical UX Exercises to Ensure Your Website Meets Your Users' Needs
  Ken Woodworth, Aten Design Group
  
  Room 4
  Group Mentoring 
  Tyria Saul, Google Fiber
  Derek K. Hubbard, Southwest Airlines
  
  
• 4-4:25 – Cocktails & Closing Power Hour
  
  
• 4:25-5:15 – Featured Speaker Session
  Using Data and Culture to Drive Growth
  Beverly Jackson, Zillow