How to Leverage Data to Enhance Your Customer Journey

The unpredictable state of the economy has presented challenges for many companies across industries, and interactions with potential customers throughout the marketing funnel is more important than ever. In this session, you'll learn how to maintain engagement with prospective customers through longer sales cycles while continuing to drive revenue growth.

After this session, you'll be able to:

• Apply new strategies to develop a full-funnel marketing mix/content ecosystem
• Interpret lead attribution relative to your marketing goals
• Implement methods to decrease the length of your buyer's journey
• Identify new tools and technology to leverage throughout the process

Who should attend: This session is for marketers looking for strategic ways to generate marketing qualified leads, increase sales, and decrease the length of the sales cycle.

Why you should attend: You'll leave this session with strategies and tools you can implement to improve your buyer's journey and increase revenue.