How to Hone and Authentically Share Your Personal Brand on Social: Best Practices for You and Your Team

No one cares about your career as much as you do, so you have to invest time in telling your story. In this session, you will learn how to hone and share your personal brand authentically on social media. You will discover key strategies for overcoming your imposter syndrome, intentionally refining your personal story, and how to share it authentically.

Individuals' social media posts receive 5-10 times more engagement than posts from a company's account. In addition to sharing your own story, we'll also cover how to empower your team to hone and share their personal brands to drive new business revenue, deepen client relationships, expand their networks, and gain visibility for themselves and your company.

After this session, you'll be able to:

• Understand the building blocks for honing your personal brand
• Overcome objections to sharing on social media
• Articulate to your team the steps to authentically sharing their personal brands on social media
• Position yourself as an expert in your space

Who should attend: This session is for experienced social media marketers who are looking to model more authentic sharing of their personal brand on social media and are seeking to empower their teams to share more content on social media individually.

Why you should attend: Attending this session will arm you with the most efficient techniques to teach your team how to authentically share their personal brands on social media.