The Big Shift: Best Practices for the New Era of CTV Advertising

Television viewing habits have undergone two significant changes in recent times. The first shift was the rapid adoption of streaming content on connected televisions (CTV), driven by the COVID-19 pandemic and stay-at-home guidance. This shift was primarily fueled by subscription-based video content.

The second big shift is currently taking place, with consumers moving away from some of their CTV subscriptions and gravitating towards free content supported by advertisements. This presents a unique opportunity to enhance the CTV viewing experience for consumers and provides marketers with a new platform to engage with their target audiences on the largest screen in the home.

Join this session to learn more about these shifts and how they are shaping the future of television viewing, including opportunities, challenges, and how to evolve your strategies to meet the changing needs of consumers and advertisers alike.

After this session, you'll be able to:

• Better understand current trends in television viewing and identify opportunities that they present for marketers
• Engage with your consumers in new ways by evolving your strategy to better meet the changing needs of audiences in the CTV space
• Prepare for challenges created by shifts in television viewing habits

Who should attend: This session is for marketers who want to better understand the major shifts taking place in TV viewing habits of their customers, and how to capitalize on these changes to better engage with their audience.

Why you should attend: You’ll leave this session with a clear understanding of current trends in CTV advertising and how you can take steps to evolve your strategy to meet your customers' needs.