Measuring Content Effectiveness: Proving Your Content’s Business Value

Many content marketers are challenged to attribute the impact of their content on business goals such as lead generation and revenue impact. In this session, Janet will cover ways that you can measure and assess the impact of your content on the business' goals.

After this session, you'll be able to:

• Evaluate appropriate content measurement and set goals for your content
• Integrate measurement tactics into content during the content creation stage
• Measure and assess content success through tools including GA4 reports