Data Visualization + Google Analytics 4

With the new Google Analytics 4 (GA4) platform, the process of actually extracting and visualizing your data into a user-friendly report or dashboard may seem somewhat foreign. Given your specific circumstance, you can likely choose one of three methods to access and illustrate your metrics: Reports, Explorations and/or Looker Studio.

In this session led by Chris Sietsema of Teach to Fish Digital, we will dive deeper into Google Analytics 4 and provide specific examples and helpful tips to harvest your most critical metrics and create reliable reports both within and outside of the GA4 interface. Learn both basic and advanced principles for dashboard development – all in plain English.

After this session, you’ll be able to:

• Discover the three scenarios in which you might want to empty the Google Analytics Reports toolset, GA4 Explorations or Looker Studio (Google’s very own dashboarding tool)
• Take part in a walkthrough of key features and functionality in Google Analytics 4 Reports and Explorations (i.e. custom reports)
• Discuss some potential approaches to planning and outlining your dashboards prior to constructing them
• Receive some sample documentation designed to help you illustrate your data in a manner that reflects your high-priority objectives