Modern Market Research: Tactics from the Trenches

Today, customer expectations have skyrocketed and consumers demand seamless interactions—and don’t always expect to pay for them. What’s a marketer to do?! Why, change customer behavior of course. In this talk, bestselling author of InstaBrain and Market Research expert Sarah Weise will share stories from the trenches and share tactics you can apply to better understand your audience.

After this session, you'll be able to:

• Deeply understand your audience segments
• Map your customer’s experience across their end-to-end journey
• Identify the moments that matter most
• Create engaged, loyal customers addicted to your brand

Through modern market research techniques, you'll be able to highly target your marketing and messaging at each point where your brand and customer meet. Come to this session to sharpen your skills when it comes to knowing your customers, and start crafting messaging that hits home every time.