How to Launch a Game-Changing AR Campaign

Have you thought about creating an augmented reality campaign but don’t know where to start? In this session, the Washington Capitals and Balti Virtual will review best practices and the latest strategies associated with launching a successful AR campaign. Both companies will review the campaigns they’ve created together in the past, describe the technology used in each, and explain how the Washington Capitals and Balti Virtual have found success with augmented reality…and how you can, too.

After this session, you'll be able to:

• Understand the current augmented reality landscape and the different technologies available to marketers
• Identify how augmented reality can benefit your brand before you invest in the technology
• Review your campaign goals and decide if augmented reality is a good fit for your specific campaign

Who should attend: This session is for marketers of all levels who want to learn more about the fast-paced industry of augmented reality and be able to implement the technology if/when it’s applicable.

Why you should attend: Attending this session will help you better understand how an AR campaign is created and the steps needed to succeed!