Trends and Big Ideas in Email Marketing: What’s In, What’s Out, and What Doesn’t Matter

While the industry once declared that "email is dead," it is predicted that there will be 347.3 billion emails exchanged in 2023, which is a 4.3% increase from 2022 (which reached 333.2 billion emails sent and received per day). Clearly, email is alive and thriving, but admittedly, email marketing is constantly evolving. What works today isn't what worked five years ago or just a few months ago. This session will focus on sharing the top trends and email marketing ideas that produce real, positive results for B2B and B2C brands.

In this session, we'll discuss the following topics:

• Effective email personalization
• Top CRM email strategies
• The content that drives the highest engagement
• How to not be creepy

After this session, you'll be able to:

• Apply best practices for audience segmentation and email personalization
• Design realistic strategies to increase email engagement
• Optimize content for your audience and decrease opt-outs
• Avoid being creepy

Who should attend? This session is ideal for marketers who are in charge of designing effective email marketing campaigns and want to improve campaign results through a better understanding of current email trends and best practices.

Why you should attend: In this session, you'll learn how to effectively activate email as a relevant communications channel and walk away with a better understanding of the latest trends in email marketing.