Affiliate Marketing: The Channel You Didn’t Know You Needed

In this session, you will learn how to manage an Affliliate Marketing program. We'll walk through an overview and refresher of this important channel; the latest trends; types of publishers and how to oversee them; and recommendations for a successful initiative. The presentation will not be limited to concepts and theories, but also real life examples and stats to exhibit the value of this marketing channel.

After this session, you'll be able to:

• Objectively understand and recognize the value of Affiliate Marketing campaigns for your business
• Assess the launch of an Affiliate Marketing program at your own company
• Identify the types of partnerships available and learn how to manage them

Who should attend: This session is for marketers who have yet to explore, or have a limited understanding of Affiliate Marketing.

Why you should attend: Marketers should attend this session because Affiliate is a growing channel that is becoming more popular due to its potential and efficient impact on businesses.