What Performance Marketers Need to Know About CTV Advertising

This year, eMarketer projects that 86% of US households are projected to be Connected TV (CTV) households - and CTV advertising is increasingly valued by digital marketers for driving brand awareness and performance marketing goals.

Digital marketers are tapping into advanced digital-like targeting to reach precise audiences based on location, interests, behaviors and sophisticated audience-first personas - and they’re using localized and interactive dynamic creative to deliver personalized CTV ads.

In this talk, we’ll share actionable insights on how to develop and execute an effective CTV/OTT media plan that drives measurable outcomes.

After this session, you’ll be able to:

• Navigate a crowded and competitive streaming TV landscape
• Understand why you need premium inventory, trusted data partners and brand safety guidelines
• Use the latest CTV targeting approaches - from driving brand awareness with demographic or contextual targeting to intender and audience-first targeting
• Leverage digital KPIs to measure performance and outcomes of your campaigns - from website attribution to brand lift studies