Unlock Your B2B Brand’s Reach with LinkedIn’s Discovery Engine

Every B2B brand wants more customers, better talent, larger investments, and media attention. But what if our marketing approach has been standing in the way? The truth is, most company pages on LinkedIn miss the intention behind B2B's social platform. Stop chasing vanity metrics and start real conversations with your ideal audience by tapping into LinkedIn's discovery engine.

After this session, you'll be able to:

• Align your company's approach to LinkedIn with the reality of complex B2B sales
• Apply lessons from TikTok to your LinkedIn strategy
• Understand how executive presence on LinkedIn can bridge the gap between brand and customer experience

Who should attend: This session is for B2B marketers, executives, and service providers who want to use LinkedIn smarter so they can support their sales team, build stronger relationships with customers and prospects, position their brand in a potent whitespace, and optimize their lead generation.

Why you should attend: You'll leave this session with new ideas and tactics for tapping into LinkedIn's discovery engine that will unlock your B2B brand's reach and lead to more customers, better talent, larger investments, and media attention.