Agenda

Day 1
Wednesday, August 8

8 AM

  8:30 am – 12:30 pm
  Room 1
Conquering the Customer Journey with Content Marketing
AM Workshop
Mike Huber, Investis Digital
  8:30 am – 12:30 pm
  Room 2
Winning at SEO in 2018
AM Workshop
Janet Driscoll Miller, Marketing Mojo
  8:30 am – 12:30 pm
  Room 3
45 Tactics to Take Your Email from Zero to Hero
AM Workshop
Michael Barber, Charter School Capital

1 PM

  1:15 pm – 2:15 pm
  Room 1
Corporate Social Responsibility: Socializing Good News
Keynote
Beverly Jackson, Zillow

2 PM

  2:30 pm
  Room 1
Marketing Analytics: Get the Insights You Need Faster
Main Conference
Matt Hertig, ChannelMix
  2:30 pm
  Room 2

SEO Quick Wins: 20% of Actions for 80% of Results

  2:30 pm
  Room 3
Beyond Campaigns: Finding Success with B2B Influencer Marketing
Main Conference
Becca Taylor, Hewlett Packard Enterprise

3 PM

  3:15 pm
  Room 1

Content Creation – Art or Science?

  3:15 pm
  Room 2
Putting a Real Value on Your Testing and Optimization Program
Main Conference
Steve Rude, Thomson Reuters
  3:15 pm
  Room 3
Why Influencer Marketing is the Cheapest and Most Effective Form of Advertising
Main Conference
Jake Hoffman, Invasion Digital Media

4 PM

  4:00 pm
  Room 1
Tools, Tactics, and Algorithms For Game Changing Content
Main Conference
Paxton Gray, 97th Floor
  4:00 pm
  Room 2
Five Steps to a Data Driven Email Marketing Strategy
Main Conference
Bob Millar, Adestra
  4:00 pm
  Room 3
Trust and Relationship Building That's Vital to Make Your Digital Marketing Dominate
Main Conference
John Hall, Influence & Co
  4:45 pm
  Room 1
Thought Leadership Disrupted: New Rules for the Content Age
Main Conference
Heather Taylor, Cereal Made
  4:45 pm
  Room 2

How You Can Save Up To 50% on Your Digital Media Budgets

  4:45 pm
  Room 3
Building an Agile Workforce: How Mobile is Driving Remote Work
Main Conference
Lisa Croft, Adobe

5 PM

  5:15 pm – 6:15 pm
  Room 1

Opening Reception

Day 2
Thursday, August 9

8 AM

  5:15 pm – 6:15 pm
  Room 1

Opening Reception

9 AM

  9:15 am
  Room 1
Making Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World.
Main Conference
Michael Barber, Charter School Capital
  9:15 am
  Room 2
How to Win With SEO and Content Marketing in 2018
Main Conference
Rachel Hernandez, The HOTH
  9:15 am
  Room 3
AI and Machine Learning in PPC Advertising
Main Conference
David Szetela, FMB Media

10 AM

  10:00 am
  Room 1
The Age of Invisibility
Main Conference
Mike King, iPullRank
  10:00 am
  Room 2
The Instagram vs. Snapchat Battle: Is Snapchat Dead Yet?
Main Conference
,
  10:00 am
  Room 3
Death to Boring B2B Marketing, Part 2: Jobs to be Done
Main Conference
Cliff Seal, Salesforce

11 AM

  11:00 am
  Room 1
Why 80% of Marketers are Failing with Display, and How to Fix it Fast!
Main Conference
Jeremy Hudgens, Genius Monkey
  11:00 am
  Room 2
Digital Marketing Unlearned
Main Conference
Ivonne Kinser, Avocados From Mexico
  11:00 am
  Room 3
How to Win the UX War on the Corporate Battle Field
Main Conference
Lynne Adams, Johnson & Johnson
  11:45 am
  Room 1
Conflict, What is it Good For? Absolutely Everything
Main Conference
Tyler Farnsworth, Campfire
  11:45 am
  Room 2
Get Millions of Impressions and Thousands of Followers on Instagram in 30 Days
Main Conference
Brandon Seward, Viral Fuel
  11:45 am
  Room 3
Digital Goes Over the Top: Ad Strategies for the Connected OTT Consumer
Main Conference
Matt Miller, Spectrum Reach

12 PM

  12:30 pm – 1:30 pm
Lunch Keynote
Keynote
Andrew Malcolm, Evernote

1 PM

  1:40 pm
  Room 1
Steady Success in a Changing Search Landscape
Main Conference
Keith Goode, IBM
  1:40 pm
  Room 2
Three Ways to Dramatically Improve Your Email Results
Main Conference
Lane Harbin, Campaign Monitor
  1:40 pm
  Room 3
Harness Different Types of Videos to Build Brand Loyalty and Drive Prospects to Your Company
Main Conference
Jordan Lung, JL Video

2 PM

  2:20 pm
  Room 1
How Brands Can Be #WhatsHappening via Creative Storytelling
Main Conference
Ryan Oliver, Twitter
  2:20 pm
  Room 2
The Forgotten Phase of the Marketing Funnel: Driving Consideration in The Digital Age
Main Conference
Nick Stagge, ExpertVoice
  2:20 pm
  Room 3
Influencers: Cultivating a Powerful Network for Linkbuilding & Social Media Evangelism
Main Conference
Bill Leake, Apogee Results

3 PM

  3:00 pm
  Room 1
The Hank Moody Guide to Email Marketing: Authentic Messages that Provoke Response
Main Conference
Karen Talavera, Synchronicity Marketing
  3:00 pm
  Room 2
Experiential Marketing: How the Best Brands Amplify Their Live Experiences Through Digital
Main Conference
Brendan Walsh, Mole Street
  3:00 pm
  Room 3
Taking a Bite Out of the Local Search Pie
Main Conference
Veronica Romney, MyModernBrand
  3:40 pm
  Room 1

How to Hack Facebook’s New Algorithm Changes

  3:40 pm
  Room 2
How Your Website Just Became One of Your Highest Legal Liabilities
Main Conference
Matt Weber, Google

4 PM

  4:10 pm – 5:00 pm
  Room 1

Closing Reception