How Brands Can Be #WhatsHappening via Creative Storytelling

People come to Twitter to see #WhatsHappening in the world, doing so with tremendous curiosity and a discovery mindset. Not only can brands help their target audience discover something new (e.g., product, campaign, announcements, etc), but Twitter also provides a great opportunity for brands to showcase their message, their voice, and their creativity. If brands, and the people responsible for their growth, want to build ideas that create culture and spark movements, they do it on Twitter. After this session, you’ll be able to:

• Utilize the power of Twitter to be part of a global conversation
• Implement creative strategies online that convey authenticity and purpose
• Apply best practices used by brands that have successfully engaged audiences on Twitter