Experiential Marketing: How the Best Brands Amplify Their Live Experiences Through Digital

Citing leading examples of some of the best experiential case studies worldwide, join Brendan Walsh, Principal and Co-Founder of Mole Street- an Award winning experiential marketing and branding firm, as he breaks down the latest trends and successes from large brands to non-profit institutions how a good digital campaign can elevate and amplify live events and activations to new heights. In this session you will learn:

• General background on Experiential marketing techniques and how they intersect with a social/digital campaign
• Profiles of some of the best known brands and how they use it effectively
• Video examples for reference within the retail, hospitality, fmcg, tourism and entertainment space
• New tools that are available to capture social information at events without hashtags