Why Influencer Marketing is the Cheapest and Most Effective Form of Advertising

Many marketers aren't considering influencer marketing for a variety of reasons such as lack of knowledge, lack of understanding the industry, and fear of losing money. Influencers are often joked about as "Instagram Models" and written off by corporate brands, but they are missing out on one of the best returns on investment in advertising. Innovative brands have also embraced Micro-influencer campaigns which are becoming even more effective. However, if your campaign is not well prepared you might be losing out on millions of potential engagements. After this session, you’ll be able to:

• Run a successful influencer campaign from start to finish
• Implement a marketing strategy that stands out from the clutter
• Understand how to measure influencer efficiency and campaign metrics
• Confidently propose a marketing campaign to the influencer and your company