Putting a Real Value on Your Testing and Optimization Program

Testing and personalization are now a part of every digital conversation, as they should be. Over the past 5 years, conversion rate optimization has gone from a novelty to a necessity. Showing the true value of the program has never been more important. This session will cover formulas, methods, and organization techniques you can use to report the realistic business impact of your optimization efforts. Both eCommerce and Demand/Lead Generation will be covered. After this session, you’ll be able to:

• Calculate annual test impacts in a more accurate manner than past models.
• Organize test results to show value in the most important areas of your business
• Design auto-calculating spreadsheets
• Show leadership testing’s impact in a language they understand