Five Steps to a Data Driven Email Marketing Strategy

A clear and concise data-driven email marketing strategy helps a company effectively acquire, organize, analyze and translate customer information into actionable insights. Marketers agree this is a critical component of a company’s marketing success, but with so many initiatives to support, many marketers have yet to really develop one. This session will examine the value of data and the first steps to get you going with your own data-driven email marketing strategy. After this session, you’ll be able to:

• Think holistically about what success means for your company
• Understand why you are using email as a core channel
• Better understand how other successful marketers view a data driven email marketing strategy
• Align your business objectives to your data
• Test, measure, and communicate to your organization both your strategy and your results for improvement