Three Ways to Dramatically Improve Your Email Results

Email is the most widely used communication tool in business. Yet, too many email marketing programs are on autopilot, and so-so open and clickthrough rates are often accepted as the nature of the email game today. But email can do more. And email can do better. In this session you’ll discover how to break through inbox clutter and exceed audience expectations with personalized, relevant email marketing campaigns. At the end of this session, you’ll be able to:

• Understand why email is still the center of the digital marketing universe
• Use tools like segmentation to amp up your results long-term
• Implement tactical ways to prove the effectiveness of your email marketing