The Instagram vs. Snapchat Battle: Is Snapchat Dead Yet?

Should I be on Instagram Stories or Snapchat for my brand? Maybe you’re asking the wrong question. Come to this session if you want to learn how to be “Snapchatty” and how to Gram with “flair” by determining who your audience is and how they consume content on these powerful vertical storytelling platforms. After this session, you’ll be able to:

• Determine if Snapchat or Instagram Stories are worthy of your critical resources by setting and understanding clear goals
• Create content for each platform that speaks to the distinct audiences
• Measure success on Snapchat, Instagram Stories, or BOTH