How to Hack Facebook’s New Algorithm Changes

Facebook’s latest algorithm changes have sparked concern for brand and Facebook page managers – many of whom fear that their organic reach will plummet thanks to a new prioritization of interactions with family and friends. In this session, Carlos Gil (formerly of LinkedIn and BMC Software) will provide you a detailed look into the update and share proactive steps you can immediately use to not only survive but thrive on Facebook in 2018. After this session, you'll be able to:

• Know the types of content Facebook gives preferential treatment to
• Implement strategies for boosting organic Facebook reach and engagement
• Go outside of the box with tips and tricks to optimize how you post on Facebook
• Create a valuable checklist to help you reclaim your fans on Facebook