Conflict, What is it Good For? Absolutely Everything

Remember that movie where the guy wakes up, goes to work, has a great day, and then comes home and goes to bed happy? Yeah...I don't. It was never made. Too much advertising today falls into this vein. Conflict and subsequent resolution catches our intrigue, causes us to want to pay attention and play a more active role. This session will explore the value of conflict in your marketing. We'll discuss various examples and you'll leave ready spice up your next campaign with a little conflict. At the end of this session, you'll be able to:

• Leverage tensions to fuel creativity
• Incorporate conflict into the structure of your next campaign
• Share examples of healthy conflict from various industries
• Understand pattern interrupts and use them to propel your brand