Making Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World.

We can all agree that our world would be better place if our organization's lead queue was spilling over with the right leads, our products were flying off the shelves, and people weren't complaining about our customer service on Twitter, Facebook, and YouTube. The problem is our roles as marketers are more complicated and challenging than ever before due to media fragmentation and the inability of our organizations to make necessary changes to address our customers' needs. To solve that problem, we need Beyoncé. Yes, Beyoncé. Why the Queen B? Because she can not only teach us marketers how to do our work better, but how to solve complex organizational issues that can help us make our customers more happy. After this session, you'll be able to:

• Understand why the Bee is such an important framework for your marketing decisions
• Take the Beyoncé approach to your marketing efforts
• Approach how you keep you and your organization aligned to your customer's needs, and
• Enjoy some of Sasha Fierce's favorite jams along the way