Influencers: Cultivating a Powerful Network for Linkbuilding & Social Media Evangelism

Getting the attention of someone that’s never heard of your brand before gets more and more difficult every year. Securing influential advocates to link and share is critical to both top of funnel awareness and conversion-driving trust. But counting on free samples and demos won’t be enough to entice influencers to shout your praises. You are going to have to market the value of a business partnership to them just like you are marketing your product/service to your customers. At the end of this session, you will be able to:

• Identify and qualify influencers from several sources
• Craft news, messages, and value propositions that matter to the press and industry influencers
• Have a strategy to engage influencers and make them want to talk about your brand or product
• Create outreach strategies that span the longer influencer engagement process