Tools, Tactics, and Algorithms For Game Changing Content

The world of content marketing is and continues to become more difficult. Content marketers today have too little time and can't seem to create enough content to feed the machine. In this presentation, Paxton will share time-tested tactics for how to improve content quality; decrease the amount of time needed to produce that content; and increase the likelihood your content will be successful. After this session, you’ll be able to:

• Use data to produce content your audience already wants
• Apply templates to improve/speed up keyword research specifically for content creation
• Uncover more intimate sources of information to learn your audiences' needs and desires
• Examine the human algorithm and its effect on content marketing strategy