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Agenda

Day 1
Wednesday, October 4

9 AM

  9:00 am – 9:15 am
Emcee Opening Kickoff
Michael Albanese, Comedian, Writer & Producer
  9:15 am – 10:15 am
Last Night a DJ Rocked Your Brand's Social Media Strategy
Feature Speaker
Curtis Midkiff, 23andMe

10 AM

  10:15 am – 10:45 am

30-minute Coffee Break, sponsored by Wipfli Digital

  10:45 am – 11:30 am
  Room 1
Work Your Assets Off: Build with Content Distribution in Mind for More Impact with Less Effort
Content
45-minute Breakout
Purna Virji, LinkedIn
  10:45 am – 11:30 am
  Room 2
The World’s Greatest SEO Audit: Transformative Strategies to Futureproof your Success
45-minute Breakout
Matthew Capala, Alphametic
  10:45 am – 11:30 am
  Room 3
Mastering Omnichannel Excellence: How to Remove Silos & Create Seamless Customer Experiences
45-minute Breakout
Allison Lundberg, Americaneagle.com

11 AM

  11:30 am – 12:30 am

Networking Lunch – Industry-Based Topic Tables

12 PM

  12:30 pm – 2:00 pm
  Room 1
Mastering Social Media Audits: Unlock the Power of Data-Driven Strategies
Masterclass
Lauren Teague, Formerly of PGA TOUR and Convince & Convert
  12:30 pm – 2:00 pm
  Room 2
Getting to Your Marketing Data in GA4
Data & Analytics
Masterclass
Janet Driscoll Miller, Marketing Mojo
  12:30 pm – 1:15 pm
  Room 3
Maximizing the Modern Marketer's Impact: A Hands-On Guide to Expanding Your Influence Throughout the Customer Journey
45-minute Breakout
Louay Bachir, Reputation

1 PM

  1:15 pm – 1:30 pm

15-minute Networking Break

  1:30 pm – 2:00 pm
Screaming into the Abyss: 7 Switches to Flip if Your Brand Isn't Converting
30-minute Breakout
Shelby Mathews, Native Digital

2 PM

  2:00 pm – 2:15 pm

15-minute Coffee Break, sponsored by Wipfli Digital

  2:15 pm – 3:45 pm
  Room 1
Amplify and Atomize on Social: Use AI to turn a Single Idea into a Month's Worth of Content
Masterclass
Lauren Teague, Formerly of PGA TOUR and Convince & Convert
  2:15 pm – 3:45 pm
  Room 2
Harnessing Next-Level Data Insights from GA4
Data & Analytics
Masterclass
Janet Driscoll Miller, Marketing Mojo
  2:15 pm – 3:00 pm
  Room 3
The Keys to Your Future Search Strategy: Google’s Money Motivations & the Impact of AI
SEO
45-minute Breakout
Daniel Russell, Go Fish Digital

3 PM

  3:00 pm – 3:15 pm

15-minute Networking Break

  3:15 pm – 3:45 pm
  Room 3
Finding the Value in Your Marketing using Data and Analytics
30-minute Breakout
Connor Bonam, On Par Digital
  3:45 pm – 4:00 pm

15-minute Networking Break

4 PM

  4:00 pm – 4:45 pm
  Room 1
SEO Evangelism: How to Build Consensus Around Your SEO Strategy
SEO
45-minute Breakout
Christina Clark, HubSpot
  4:00 pm – 4:45 pm
  Room 2
Diving Deep into Video: 12 Types of Videos to Amplify Your Social Media Strategy and Presence
45-minute Breakout
Derek Dienner, MAKE Films
  4:00 pm – 4:45 pm
  Room 3
Funny You Should Post That: Unleash Your Inner Comedian Online
Michael Albanese, Comedian, Writer & Producer
  4:00 pm – 4:45 pm
  Room 4
Group Mentoring
Group Mentoring
Jacque Urick, Realtor.com
Jon Chang, theSkimm
  4:45 pm – 5:45 pm

Opening Reception, sponsored by Reputation

Day 2
Thursday, October 5

9 AM

  9:00 am – 10:00 am
How to Survive and Thrive as a Creative in a Growth Organization
Feature Speaker
Mallorie Rosenbluth, Meta (Formerly Grubhub)

10 AM

  10:00 am – 10:15 am

15-minute Coffee Break, sponsored by Wipfli Digital

  10:15 am – 10:45 am
  Room 1
Mind the Gap: Driving Audiences to Action in Social Commerce's Next Phase
30-minute Breakout
Reb Carlson, Razorfish
  10:15 am – 10:45 am
  Room 2
Stop Writing SEO Articles: Templated Content that Ranks
SEO
30-minute Breakout
Dale Bertrand, Fire&Spark
  10:15 am – 10:45 am
  Room 3
Better than Meta? Enhance Your Performance Advertising Through Connected TV
30-minute Breakout
Trends & Big Ideas
Senthil Govindan, Datawrkz
  10:45 am – 11:00 am

15-minute Networking Break

11 AM

  11:00 am – 12:30 pm
  Room 1
Building SEO Content That Ranks Well and Converts Organic Visitors Into Buyers
SEO
Masterclass
Dale Bertrand, Fire&Spark
  11:00 am – 12:30 pm
  Room 2
Cracking the Code of YouTube: Search & Content Strategies for Business Success
Masterclass
Desiree Martinez, All-In-One Social Media
  11:00 am – 11:45 am
  Room 3
Is Generative AI Essential to Your Marketing Strategy? Applying Product Thinking to Effectively Evaluate Emerging Technologies
45-minute Breakout
Billy Collins, Wipfli Digital
  11:45 am – 12:00 pm

15-minute Networking Break

12 PM

  12:00 pm – 12:30 pm
  Room 3
Almighty Artifacts: 3 Powerful Content Strategy Artifacts that Truly Support Your Content Lifecycle
Content
30-minute Breakout
Rebecca Nguyen, Indeed.com
  12:30 pm – 1:30 pm

Lunch Break

1 PM

  1:30 pm – 3:00 pm
  Room 1
AI Tools That Increase SEO Productivity And Organic Traffic
SEO
Masterclass
Dale Bertrand, Fire&Spark
  1:30 pm – 3:00 pm
  Room 2
Maximizing Video Potential: Strategies for Effective Content Creation and Sales Conversions
Masterclass
Desiree Martinez, All-In-One Social Media
  1:30 pm – 2:15 pm
  Room 3
Using Data to Drive Email Marketing Relevance… and Revenue
45-minute Breakout
Jessica Best, BetterAve

2 PM

  2:15 pm – 2:30 pm

15-minute Networking Break

  2:30 pm – 3:00 pm
  Room 3
Building and Measuring a Strong & Credible Influencer Marketing Program: A Fireside Chat with Bette Ann Fialkov
Content
30-minute Breakout
Trends & Big Ideas
Bette Ann Fialkov, hims & hers
Kera McCain, Formerly Ebony Magazine & Conde Nast

3 PM

  3:00 pm – 3:15 pm

15-minute Coffee Break, sponsored by Wipfli Digital

  3:15 pm – 4:00 pm
  Room 1
Long Live The King: Future-Proof Content Marketing Strategies in the Golden Age of Digital
Content
45-minute Breakout
Samantha Flynn, Junipr Public Relations
  3:15 pm – 4:00 pm
  Room 2
Barbie's Billions: What Every Brand Can Learn from Mattel's Content Marketing Success
Content
45-minute Breakout
Joel Leeman, Vivace Content
  3:15 pm – 4:00 pm
  Room 3
Mastering Growth Marketing: Latest Trends and Best Practices in Paid Social, Native Advertising, and AI
45-minute Breakout
Kera McCain, Formerly Ebony Magazine & Conde Nast

4 PM

  4:00 pm – 5:00 pm
Stop Overlooking Your Customer's Journey and Prioritize It!
Feature Speaker
Jon Chang, theSkimm