Senthil Govindan

Senthil is an evangelist for Programmatic Advertising and a believer in the interdependence of marketing and data. He has participated in the evolution of digital marketing at close quarters for over a decade as a marketer and media buying head and taken multiple Advertising Technology products to market. Senthil started Datawrkz, a 40-person Digital Advertising firm, to bring large company digital advertising know-how to independent agencies and mid-market brands. Over the past 7 years, Datawrkz’s proven expertise has helped deliver successful digital ad campaigns across multiple verticals and all parts of the US.